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We’re a firm believer that the wheel doesn’t always need reinventing. Fashion doesn’t need to be wholly reinvented for it to capture the rock and roll spirit that runs rampant here at EMP. You just need to find a brand that knows how to give a classic look a contemporary edge. Enter: Urban Classics.
Urban Classics, the German streetwear label, has been around since 2001, giving people more opportunity to be true to themselves when choosing the everyday essentials. It is aimed at lovers of casual, comfortable looks with an alt fashion.
Urban Classics at EMP have a minimalist aesthetic that still delivers maximum quality. Simple but stylish, everything is designed to make you feel more comfortable in what you wear. ideal for picking out a full head-to-toe look or mixing and matching separates, like jackets, jumpers and jeans. From hoodies and joggers for those day-off vibes to shirts, skirts and bomber jackets that would make equally appropriate workwear and out-of-office wear, Urban Classics clothes come in quality materials like comfortable cotton jersey and wool blends. .
Stereotypes aren’t always great for acceptance and tolerance, but sometimes they’re right on the money. And the old thought that the German vibe is more austere – blacks, greys, dark colours and no-nonsense designs – is woven throughout Urban Classics’ DNA. Colourways are mostly block colours, easy to introduce into your existing wardrobe and easy to adapt to wherever your day takes you. Urban Classics at EMP understands what today’s generation are all about. .
From day to night, work and play, you need something that can keep up with your pace. Forget plans. Forget knowing exactly where you’ll be and what dress code you’ll need to follow. You need to be free to go where the mood takes you – and you need a ‘fit that stays fresh' whether you’re going hard or staying home. .