Rockupy

When the people at Rockupy design clothes, they don't think about profit or sales. The designers want the clothes to look good and be comfortable at the same time. You can buy your favourite pieces here in the EMP Rockupy online shop.

If somewhere at a festival, in everyday life or in the office a new type of clothing stands out without being a proverbial matter of taste, then the probability is high that Rockupy has already implemented the style.

Unusual design ideas such as boleros, cardigans or wide sleeves reminiscent of a poncho – at Rockupy, none of this looks embarrassing or haute couture, because the design always gives priority to roadworthiness and takes into account one's own style.

Individual designs in the Rockupy Shop at EMP

It is often small details that make up an individual look. The Rockupy garments are extremely distinctive in this respect and are always roadworthy. Whether gothic, alternative or rockabilly - the clothes always match your style.

And there are still all the possible combinations for the individual outfit. Extra-long cuffs on the sleeves, unusual yet not overly eye-catching designs, asymmetry or otherwise slightly slanted collars - the selection in the wardrobe never gets boring.

Rock'n'Roll and Occupy make Rockupy

What sounds like the musical accompaniment to political protests and occupations of public places on Wall Street and elsewhere is a small but fine fashion and lifestyle label from Hamburg. Is the revolution sold on T-shirts like Banksy here in EMP's Rockupy Shop and autonomy sacrificed to commerce?

No: Even Gandhi had his very special style of sewing his own clothes. And Bob Geldorf doesn't step naked on stage when he stands up for the good cause at Live Aid and other major events with the rock and pop giants from all over the world.

In fact, some of the available Rockupy pieces would suit the father of charity rock pretty well. After all, his clothing style is quite stubborn and slightly playful, bordering on extravagance.

The activists of Occupy Wall Street actually had fierce internal debates about whether they wanted to finance their political work by selling official merchandise. In the end, there were semi-official and unofficial logos on T-shirts and stickers, the sale of which was more likely to benefit those who did not take anti-capitalism quite so seriously.

But if you don't want to perform completely without clothes, you need good, honest labels that credibly represent a beyond profit interests.

Even the Pope, who named himself after St. Francis of Assisi, did not do the same. The later founder of the Franciscan order, after an extremely wild youth for those times, had had enough of the hypocrisy of his rich father, publicly stripped naked and laid aside all worldly trinkets.

In this sense, Rockupy clothing is made for all those who don't want to be more papal than the Pope. And after all, the people behind the brand are absolutely honest guys who make really good clothes. Here at EMP you can order all things from Rockupy online.