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Everything is an acronym these days, has anyone else noticed? WFH. LOL. FYI. So, just WTF is QED?
What is QED London
QED London clothing has been around since 1981, and has always emphasised offering wearable, young and versatile quality clothing at affordable prices.
Always keeping up with the newest trends, QED London clothing plays with different styles, whether you’re after something more formal or a more relaxed look, topped off with the likes of a QED London gilet.
QED London clothing lets you define who you are through your clothes. Do you love a print – loud, proud and ready to stand out from the crowd? QED London clothing has just what you need. From leopard print hoodies in a range of colours to print dresses, stride with pride in clothes that bring out your best. Perhaps, though, you like a more subtle look which still refuses to compromise on interesting cuts, textures or the overall vibe? QED London clothing knows how to work a classic or take inspiration from more high-end designer looks. From a classic QED London puffer coat cut to a range of wrap dresses, style stapes are given the QED London look.
A QED London dress: guaranteed to impress
QED London clothing mixes looks inspired by what the new generation of fashionistas and social media style icons are wearing with timeless, classic pieces, including a QED London floral dress or the classic LBD.
Dresses, like a navy tiered midi dress, offer a perfect balance between high end and high street. Perfect for dressing up or down, you can wear these QED London dresses from meeting the girls ‘for one’ and ending up out all night.

A QED London dress will also make you feel confident. The sophisticated flair of the floral printed dresses and wrap dresses will give you the boost you need, whether you’re going on a first date or looking to nail that job interview.
From designer inspired pieces to every day basics the QED London collection has something for everyone. From outerwear to dresses and formalwear, check out the full choice of affordable, on-trend clothing in our shop today.