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Jewellery doesn’t always have to be ‘serious.’ Be it some added spook with your sparkle or jewellery with a bit of whimsy and pop culture personality, if you think alternative jewellery has a nice ring to it, you’ll love our online shop…


Alternative jewellery – because not all that glitters is gold…


You have your whole life to wear jewellery that’s ‘proper.’ But if you want something that feels more true to you, alternative jewellery is the perfect fit. In our shop, we have a choice of alternative jewellery in a range of styles, patterns and brands. From watches inspired by everyone’s favourite films and TV shows to independently made necklaces and rings, this jewellery dares to be different.


Included in our shop is a choice of exclusive pieces of alternative jewellery. These unique, exclusive pieces range from Disney to the dark side. Examples of what you might find include a bracelet designed with spikes and a pentagram necklace.


Other exclusives include band inspired jewellery. For fans of iconic groups like Slipknot, there’s a choice of exclusive necklaces and bracelets featuring the famous tribal S and other designs.


Not everything has to be rock and/or roll, though. We get it. Some people want alternative jewellery that’s a bit more innocent and steeped in nostalgia. Take the Harry Potter necklace, designed to look like Hermione’s time-turner or a watch with a Lilo and Stitch clockface illustration. From Disney’s past and present to superhero favourites, gaming classics like Mario and then characters further afield (as in, a galaxy far, far away), there are pieces of alternative jewellery no matter what you’re into.


Add some spark to the dark with gothic jewellery


Our choice of alternative jewellery includes different styles and designs, with gothic jewellery making up a big chunk. Not everyone wants dainty diamonds, but that doesn’t mean they don’t want jewellery. Instead of soft gems and princess cut stones, some will prefer iron crosses, ravens and Baphomets.


Skull earrings. Necklaces with lunar designs. Voodoo doll rings. If you can think of it, we’ve probably got it inspiring a piece of jewellery.


Some of our favourite alternative jewellery brands


When it comes time to choose your alternative jewellery, our online shop has a huge selection of brands. From exclusives to individually selected boutique designers from the UK, brands include:


  • ● Alchemy Gothic
  • ● Rock Rebel
  • ● Gothicana by EMP
  • ● etNox
  • ● And many of your favourite franchises, from Zelda to Winnie the Pooh!

Where to buy alternative jewellery?


You can shop for this wide selection of brands, plus plenty of new additions, all in our online shop. Collating a wide spectrum of interests in one place makes shopping for the best alternative jewellery so simple it’s sinful.